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Are you interested in further developing your international plans in America? Come to the International Clinic on Monday 18 February 2019 at Het Nieuwe Instituut.

The day kicks off with the keynote How to Do Business in America by Shana Dressler, co-founder of the NYC Innovation Collective followed by an afternoon programme of workshops and talks where you can learn more about entering into international cooperation in America, and the available financing options.

There is also the possibility to participate in a speedate session with consultants from DutchCulture, the Rijksdienst voor Ondernemend Nederland and Het Nieuwe Instituut. RVO business coaches will advise you on the possibilities and risks for doing business in the United States. Renske Ebbers (DutchCulture) and Willemijn Brakenhoff (Het Nieuwe Instituut) will show you the available financing possibilities and give you practical tips to realise your projects. 

Apply through the registration form.


9.00 - 9.30 Welcome

9.30 - 11.00 Keynote How to do business in America 
Shana Dressler, co-founder of NYC Innovation Collective

How does business work in America? What characterizes American business interactions? And what kind of research do you need to do before reaching out to potential buyers? During the morning kickoff, Shana Dressler, former Executive Director of 30 Weeks (Google incubator for design entrepreneurs) and now running a creative leadership consultancy called Turquoise, will tell you more about how to expand your business and product lines into the American market starting with perhaps the toughest city - New York.

The keynote is part of the two-day workshop Preparing To Do Business in America, organised by Organisation in Design. The workshop aims to prepare the selected designer for the third edition of Ventura New York - the Dutch edition at NYCxDESIGN.

11.00 - 11.15 Coffee break

11.15 - 11.50 Highlights: possibilities and risks for doing business in America
Stephan van de Wall Business Development Coach USA & Menno Schrok, Business Development Coach Canada - Netherlands Enterprise Agency

There are plenty of opportunities abroad. The Netherlands Enterprise Agency ( helps entrepreneurs achieve their international ambitions with information on the international markets. Stephan van de Wall and Menno Schrok, Business Development Coaches USA & Canada, will tell you more about how to work towards a concrete plan of action. During this session, they will highlight the possibilities to find business partners in America and how the Netherlands Enterprise Agency could support your ambitions.

11.50 - 12.15 Starters for International Business
Niek Alofs, Advisor International Programmes - Netherlands Enterprise Agency

You want to internationalize your business, but you don’t know how and what’s the right way to go about this? What are your strengths? Which markets offer opportunities? And what should you do to take advantage of these opportunities? Niek Alofs from the Netherlands Enterprise Agency ( will tell you all about the Starters for International Business (SIB) vouchers the Dutch government offers to help companies that are aiming to move into foreign markets. During this session, you will learn all about the vouchers and the way they have helped Dutch creatives expand their business globally.

12.15 - 13.00 Talk
Carolina Riffi Ollite 
Carolina Riffi Ollite, Dutch fashion designer - Carat23

After winning the Timberland Best Green Handbag Award in 2014, the business of Dutch fashion designer Carolina Riffi Ollite expanded to America. After her show at the New York and LA Fashion Week, Riffi is now known for her creative and patented unique handle technique solution, green way of thinking, originality and that touch of class. During the International Clinic, Carolina Riffi will tell you more about her experiences abroad. 

13.00 - 13.45 Lunch

13.45 - 15.00 Speeddate sessions

Discuss your international plans with our experts during the 15-minute speeddates. During the speeddates, our consultants will advise you on the possibilities and risks for doing business in the United States, as well as the practical aspects and financing possibilities to realise your projects. 

Check out your personal schedule to know with who and on which time your personal consultation will take place.  

15.00 - 16.00 Successful participation at an international fair
Steven Smit, International Project Manager - Netherlands Export Combination

How to present and promote yourself during an international fair? Steven Smit, Netherlands Export Combination, will showcase how to navigate your way along every step of the way, from preparing for a fair through to conducting a follow-up. 

16.00 - 18.00 Drinks

International Clinic

During the monthly International Clinic entrepreneurs from the creative sector can visit Het Nieuwe Instituut for free advice on international business.


09:00 – 18:00

Het Nieuwe Instituut
Museumpark 25
3015 CB Rotterdam